The brushtail possum is an introduced species released in NZ in 1837 to establish a fur industry.
As demand for fur fell and its value dropped to uneconomic levels the numbers of possums dramatically increased. They have now reached epidemic proportions with well over 70 million possums munching their way through 21,300 tonnes of vegetation nightly, decimating New Zealand's native bush and birdlife.
With no predators, New Zealand's bush is defenceless against possums. Possums are a serious threat that has spread to 92% of New Zealand's three main islands and, with their habitat destroyed by the possum, many native trees, plants and birdlife, including the kiwi, are under threat of extinction.
The only way that we can get the possum numbers down to manageable levels is by marketing possum products worldwide and getting people who care about the environment to purchase these products. Only then, will it become financially viable for hunters to trap the possum, reduce their numbers, and help save New Zealand's environment.
NZ possum fur blended with merino is luxurious, warm & soft, anti static and a luxury that nearly everyone can afford. By purchasing our products not only are you helping to protect our environment, you are also buying a truly versatile and extremely warm natural fibre that will last years.